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Be frugal
When you’re bootstrapping a
business, every penny counts.
It’s important to be frugal and
avoid unnecessary expenses.
This might mean working from
home instead of renting office
space, or using a coworking
space instead of leasing a ded-
icated office. You might also
consider using open-source
software instead of expensive
proprietary tools.
Stay focused
Bootstrapping a business can
be challenging, but it’s import-
ant to stay focused on your
goals. This means avoiding
distractions and staying dis-
ciplined. You might consider
setting daily or weekly goals
to keep yourself on track. You
might also find a mentor or
accountability partner to help
keep you motivated and ac-
countable.
Conclusion
Bootstrapping a business can
be a great way to start a busi-
ness with little to no external
funding. While it can be chal-
lenging, it can also be a re-
warding approach that allows
you to maintain control over
your business and build a solid
foundation for future growth.
By starting small, leveraging
existing resources, focusing
on revenue, being creative
with marketing, being frugal,
doesn’t have to be. When nering with other businesses to
you’re bootstrapping, it’s cross-promote your products and staying focused, you can
important to be creative with or services. You might also increase your chances of suc-
your marketing strategies. consider offering incentives or cess and build a business that
This might include leveraging discounts to early adopters to is both profitable and sustain-
social media platforms to reach help generate buzz and word- able.
potential customers or part- of-mouth marketing.
IN THE MIND OF STARTUPS 19
