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Growth Hacking: Innovative Strategies
to Accelerate Growth
Growth hacking is a term coined in the startup world to describe the use of innovative,
often unconventional, marketing strategies to accelerate growth.
rowth hacking is a startups can use to accelerate dia also provides an opportu-
term coined in the growth and gain a competitive nity to engage with customers
startup world to advantage. and receive feedback, which
describe the use of can be used to improve the
Ginnovative, often Leverage social media: product or service.
unconventional, marketing Social media is a powerful
strategies to accelerate growth. tool for growth hacking. By Create viral content:
The goal of growth hacking is building a strong presence on Creating content that has the
to achieve rapid growth on a platforms like Twitter, Face- potential to go viral is anoth-
limited budget, often through book, and LinkedIn, startups er effective growth hacking
the use of digital channels. In can reach a large audience and strategy. By creating content
this article, we’ll explore some generate buzz around their that is entertaining, informa-
growth hacking strategies that product or service. Social me-
32 IN THE MIND OF STARTUPS
